CWEEL | Marketing & Communications Committee
ICF | Marketing Specialist
Mel Rowan is a marketing specialist with a focus on the energy industry with over five years of experience. She helps coordinate and launch energy efficiency and beneficial electrification marketing activities for National Accounts across the United States, with an additional focus on utilities in the Southeast region. She manages projects from inception to completion while collaborating with clients, editors, designers and production managers. She also contributes innovative ideas to promote energy programs to commercial customers and contractors and monitor tracking and reporting on campaign metrics, to ensure a positive influence on driving awareness, engagement, and participation in energy efficiency and beneficial electrification utility programs.
Mel has BS in Strategic Communications and minor in Business Administration from West Virginia University. Mel is a certified Energy Efficiency Practitioner (EEP).